M-Pesa, the Mobile Payments Service of Vodafone Romania

This is an example of business model innovation that is performed not only by new entrants but also by companies with a strong presence in a certain industry. More than that, it is a case of identifying and exploiting business opportunities in a different industry than the one the company is currently acting on. More specific, Vodafone Romania, an important player in the telecom sector enters innovatively a segment of the financial services industry.